This is a great idea that can shows how you can make a profit margin from bringing together two groups of people who need one another! It also proves how solving a problem for a specific market can bring you more number of customers and clients for your service than you might have thought possible.
What’s more you can also choose to outsource a lot of the work involved, making this more of a ‘hands off’ opportunity than you might think. Everyone has a wealth of restaurants of all kinds nearby, and every single one represents a chance to make a good income on a regular basis.
But don’t worry there is a big chance there are plenty of smaller restaurants in your area that you have never heard of (you might even have walked past them without realizing they were there), purely because they don’t have the funds to advertise in the same way as the competition.
This is where you can make a real difference.
If you think about this in a logical manner you’ll soon see that you can put together a marketing plan which allows the smaller restaurants to find new business, and gives the potential customers in your area a reason to visit them.
What you would need to do is get hold of a few sample cards (think postcard sized) which demonstrate the service you could offer to these restaurants. You can often find online printers that will give you twenty five or more postcards printed for free – all you do is pay for postage. If you get a good design together that promotes a fictional restaurant and gives your potential clients an idea of how your marketing plan works, you will have a powerful marketing tool to show people.
The central point is to promote the restaurant by offering a discount on a meal there. You could also produce a sheet of ideas as part of your marketing plan. For example, a three course meal for a fixed price; 10% off a meal on a certain day; free dessert with a main meal, and so on.
Basically these can be suggested to every restaurant you come into contact with, and the idea about that they will pay you a fee to have postcards printed up and delivered door to door in the local area, to encourage people to come and visit the restaurant and take advantage of the deals advertised on the postcard.
This is where postcards will work better than leaflets or any other form of advertising. Firstly they tend to have more perceived value than a simple sheet of paper, and secondly they are more likely to be kept by people who receive those i.e. more people are likely to take advantage of your marketing efforts – and that could result in repeat orders from each restaurant.
This can bring up more and more money as you desire. So, all the best for this job.
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